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Is Jewelry a good investment?

The answer to this question is another question. What kind of return are you looking for? If you want to buy a diamond ring so that you can keep it for a while and resell it for more than you paid for it, then no. It’s not a good investment. A quick reading of today’s headlines about jewelry stores and chains going out of business these days will demonstrate that even long time professional jewelry buyers are having a hard time making money by reselling jewelry, and they’re buying wholesale! A certificate of deposit will give you a much better return, even with today’s rates.

If you want to reward yourself for a job well done, or make yourself look and feel good and are considering purchasing something that will retain its intrinsic value, then yes. It’s a darn good investment. Treating yourself well with something of lasting value is almost always a good investment.

 

If your purpose is to show someone special that you love them today and forever, there is no better investment you can make. A diamond purchased before the Great Depression showed its recipient the love and devotion of its giver for almost a century and can continue to demonstrate that love to many generations to come. A first class outing or cruise lasts maybe a week, a beautiful outfit can last for a season or two, a fine automobile can show that love for a decade, but a diamond that is as permanent as your love and as old as the Earth itself, truly is forever.

 

 

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